Email Marketing Engagement Analysis for Iniko Ioré

I created an email marketing strategy for my company, Iniko Ioré, based on insights about our engagement levels. The objective was to turn raw data into an actionable plan that would optimize our email program as a high-performing traffic source. This process involved collecting, cleaning, and transforming raw data from a Shopify store, creating a funnel chart to summarize the data, using the data to create a marketing strategy, and presenting the findings to a marketing team.